Friday, October 26, 2012

The Boy Chairul Cassava


The book "The Boy Chairul Cassava" was launched to coincide age Chairul (CT) half a century. CT, so called, is a successful businessman in Indonesia and expanding entrepreneurial business. The book, published 360 pages Publisher Compass (PBK) is compiled by Reuters journalist Gunawan Tjahja Adiredja. The book is given a foreword by Jakob Oetama, Founder and Superior General Kompas. In the preface of the book, Jakob Oetama wrote that he was amazed and appreciate young people succeed, the success pioneered, developed, and is thanks to the hard work, work completed, committed, and to some extent driven ambition. According to Jakob, CT has proved that entrepreneurship can be born, not lowered.

 Chairul biography begins with the story of how in the midst of the limitations of the economic conditions, CT was able to continue their education into college. Both parents are very strict in educating their children, including CT. Her parents have a principle, "To get out of poverty, education is a step that must be taken with all the resources and efforts." Whatever will they try to be their kids to pursue higher education as the main stock future life. The mother, Halima, said that tuition CT first given to him, obtained the mother of his pawn soft cloth. Subsequent chapters still youthful CT tells the life, times when a student until the story was originally to be entrepreneurs. In 1987, CT became a contractor in plant construction chopsticks Citeureup, measuring 800 square meters. But the factory so even sandals. 

 The book also tells of the life of the home and family CT, CT ketia meet the woman of Java, Anita Ratnasari, firm and steadfast. In this book, CT revealed that, "for me, she was everything." CT believe that heaven exists in mother's feet. "If we really kind to mother wholeheartedly and sincerely, then heaven will we reach out in the world. I experienced it myself, "said CT found. CT also expressed his views on economic issues and communicating its activities as an entrepreneur. CT develops the Group, then changed the name of his company to CT Corp. In general, CT Corp consists of three companies, namely subholding Mega Corp, Trans Corp, and CT Global Resources. 

Mega Corp is the parent company for financial services that serve the public in the banking, insurance, finance, and capital markets. Trans Corp is a holding company engaged in the business of media, lifestyle and entertainment. In this company, there are two TV stations, the Trans TV and Trans 7, Seconds news portals, and retail companies Careefour. There was also a company engaged in the food and beverage, hotel, travel agency, and a number of department stores which supply the famous brand of fashion and high-end. While CT Global Resources is a holding company that focuses on the business estate. This book is an interesting read and useful for anyone who wants to know how a CT managed to become a successful entrepreneur with his hard work and the results of his own sweat, and not a conglomerate family heritage.

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